Analytics dictionary › Tag manager

What is Tag manager

Tag manager is a tool that makes it easy to add and manage third-party scripts (i.e Google Analytics) on your website.

The most popular use for tag managers is adding tracking scripts and pixels on your website. Of course, a tag management system can be used to include all sorts of snippets, i.e A/B testing tools, advertising snippets or even temporary changes in website’s look.

Some of the most popular tag managers are:

Screenshot from Google Tag Manager
Screenshot from Google Tag Manager

Last modified: April 27, 2020

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