Google Analytics 4 [GA4] Services

GA4 consulting, migration and implementation

On July 1, 2023, standard Universal Analytics will stop recording data. Google Analytics 4 is the most logical next step. Act now!

  • Unsampled data
  • BigQuery integration
  • Custom implementation

Reflective Data has completed over 150 GA4 implementation.

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Our approach to GA4 services

Our team will support with the implementation, configuration, maintenance and reporting.

1. Planning and scoping

Working together with your team, we’ll figure out a thorough GA4 implementation plan – a document that will be a working document throughout the implementation phase and will be a reference for any future modifications.

2. Migration and/or implementation

Executing the plan. This may involve working in Google Tag Manager, collaborating with your developers and any other technical tasks. We’re comfortable working on the front end and on the server side, using most of the known programming languages.

Most implementations include a BigQuery connection.

3. Reporting and training

Compared to Universal Analytics, the list of default built-in reports in GA4 is rather limited. We work with tools like Tableau Studio and many other BI tools to build the reports and dashboards you need to maximise data accessibility across all teams that would benefit from it.


Custom integrations

Make your dataset complete by including data from multiple sources.

GA4 Documentation

Every implementation comes with easy-to-use custom documentation.

Custom reports

Tailor-made dashboards ensure data accessibility for everyone that needs it.

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GA4 vs Universal Analytics

Key differences

1. Flexibility

While Universal Analytics provided a rather fixed data model together with a rich set of pre-built reports that is no longer the case with GA4. The freedom, though, comes with responsibility. While trying to figure out everything on your own, there’s a lot that could go wrong with the first try. We’ve worked with hundreds of GA4 implementations and can lead you in the right direction.

2. Native BigQuery integration

In Universal Analytics, BigQuery integration was a feature limited to GA360 users only. With GA4, this feature is finally brought to everyone. This will make a big difference in how team access their data, especially using various BI tools like Tableau, Looker and PowerBI – all while having access to unsampled data.

3. Multi-platform tracking

Universal Analytics was built for tracking websites. GA4 is built for an era of web and mobile apps. This means you can track data from multiple platforms in a single Google Analytics property.

GA4 + Parallel Tracking

1. Unlimited BigQuery export

While the native export can be sufficient for some, most power users are likely to exceed the 1 million hits per day limit. In which case, Google will simply stop your pipeline. Our solution has no such limits and you don’t have to make sacrifices on your valuable data.

2. Bring back the Universal Analytics data model

Yes, the data model we all know and love is back! Most analytics tools, including GA4, don’t have the intuitive data model that you are familiar with from Google Analytics UA. With Parallel Tracking, you’ll get sessions, bounce rate, Google Ads integration and everything else out of the box.

Some might argue that this model is outdated for some use cases. No worries, Parallel Tracking gives you all of the benefits of an event-driven data model too with unlimited custom attributes and full access to raw data.

3. Full control and ownership of your data

That’s right. All data you collect is stored in a data warehouse you own and control. That means you can choose to store your data within the EU, for example, to meet the privacy requirements. No need to worry about your data being used for something you didn’t agree with.

PS! If you want or need it, you can skip sending data to GA4 altogether.

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This is exactly what we enable!
"If I had access to raw, hit-level data, and if I could build my own stitching schema on top of that, I would be able to bend the processing and reporting aspects of GA to my will, improving the quality of data for my business alone. That's what my dashboards should be showing! That's what should be driving my business!"

Need help with your Google Analytics 4 setup?
Get in touch with us today.

Reflective Data has been one of our key partners in digital analytics for over two years now. They helped kick-start our efforts in tracking, data analysis, data visualization, and reporting. Reflective Data truly acted as an extension to our team and the level of collaboration was much more akin to a partnership than a client/vendor relationship.

Parker, Senior Marketing Manager, Boston

Our experience with Reflective Data has been amazing. Our internal resources are always limited and we're now relying on Reflective Data on pretty much all of our digital analytics tasks. They audited and rebuilt our entire enhanced ecommerce setup. These guys tend to overdeliver, we are more than happy. Oh, and the new dashboards completely changed how my team operates.

Stephanie, Director of Ecommerce, London

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