services / audits
Find what is broken before it costs you.
Independent audits of your analytics setup, data infrastructure and experimentation program, with a prioritised plan to fix what matters.
✦ Ready for the AI era. Before you point AI at your data, find out whether it can be trusted. We audit for AI-readiness too.
trusted by data teams at
✓ Enterprise-ready. Already trusted by multiple Fortune 100 companies.
what we audit
Three audits, one clear picture
Analytics setup
Tracking, tags, data layers, consent and data quality across your analytics platforms.
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Data infrastructure
Pipelines, warehouse, transformations, costs, security and reliability.
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Experimentation
Tooling, statistics, instrumentation and process of your A/B testing and feature-flag program.
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the report
A prioritised plan, not a wall of findings
Every audit ends with a clear report: what is broken, how much it matters and the order to fix it in. We can also do the fixing.
- Findings ranked by business impact
- Concrete fixes with effort estimates
- Optional implementation by the same team
- A walkthrough with your stakeholders
★ Most setups we audit have at least one critical data-quality issue.
rd audit --all ✔ analytics property & data streams ! 3 duplicate tags in GTM container ✗ purchase event missing value ✔ warehouse freshness & cost ! experiment sample-ratio mismatch 1 critical · 2 warnings · 14 passed
// illustrative
how we work
From first call to running system
01 /
Discover
We learn your goals, stack and constraints.
02 /
Plan
Audit findings and a clear, prioritised plan.
03 /
Build
Implementation by engineers, reviewed with your team.
04 /
Run
Hand over, or keep us on to support it.
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Other ways we can help
Analytics & tracking
Implementations and event libraries that make your tracking consistent and trustworthy.
GA4AdobeMixpanelEvent libraries
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Data infrastructure
Data pipelines, warehouses and the cloud computing underneath them.
PipelinesWarehouseGCPAWSAzure
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Data build & semantic layers
Trusted models and one definition of every metric, in dbt and MetricFlow, LookML, SQLMesh or Omni.
dbtMetricFlowLookMLSQLMeshOmni
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A/B testing & experimentation
From audits of advanced programs to feature flags and warehouse-native experimentation.
GrowthBookStatsigEppo
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AI
Company brains, custom agent harnesses, team training and AI bots for your website.
AgentsTrainingWeb bots
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BI & reporting
Any BI platform, including Looker. Dashboards people actually open.
LookerPower BITableau
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Data consulting
Tool selection, stack design and straight answers on what to build or buy.
StrategyTool selection
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Managed platform
We run the Reflective Data platform for you, end to end.
PipelinesBuildExplore
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"I've worked with hundreds of vendors, and Reflective Data stands apart. Their dedication to customer success is unmatched. They stayed with our team through every legacy-platform surprise until we could fully trust the data landing in our warehouses. Hands down one of the best teams I've worked with in 15 years."
— Marc, Senior Marketing Manager, Invesco
Tell us what you need. We'll scope it.
Pricing is tailored to your sources, volume and the parts of the platform you use. Get a quote or book a call with the team.