Commited to solving every issue you have with GA4
Reflective Data's Parallel Tracking for GA4 gives you the benefits of GA360, and so much more
- Export over 1M daily events to BigQuery or any other data warehouse
- Detect, flag and exclude 100% of the bot traffic
- Fully compliant with GDPR, HIPAA and many other regulations
Trusted by leading data teams
Easy to implement
Parallel Tracking is fully compatible with your existing GA4 implementation, supporting GTM, server-side and anything in between.
┌────────────────┐ ┌────────────┐ ┌───────────────────┐ │ │ │ │────►│ │ ┌───►│ Looker Studio │ │ Website │ │ Google Analytics │ │ │ │ │ or App │─┐ │ │ │ └────────────────┘ │ │ │ └─────────┬─────────┘ │ └────────────┘ │ │ │ │ ▼ │ ┌────────────────┐ ┌────────────┐ │ ┌─────────────────┐ ┌──────────────────┐ │ │ │ │ │ │ │ │ │ │ ├───►│ Power BI │ │ CRM │─┼──►│ reflective data │────►│ Google BigQuery ├─────┤ │ │ │ │ │ │ │ │ │ │ └────────────────┘ └────────────┘ │ └─────────────────┘ └──────────────────┘ │ │ │ ┌────────────────┐ ┌────────────┐ │ │ │ │ │ │ │ └───►│ Tableau │ │ Ads │─┘ │ │ │ │ └────────────────┘ └────────────┘
How Parallel Tracking works
PS! Every plan comes with all the support you need to get up and running.
1. Tracking code modification
A small modification to your GA4 tracking code is required in order to enable streaming all hits to reflective data's endpoint. This is known as Parallel Tracking.
2. Data processing
Our data processing engine receives and processes all hits very similar to GA4. This system can scale almost infinitely and is free from data processing limits present in GA4.
3. Data is stored in your data warehouse
Our default data warehouse is Google BigQuery but we can work with almost any vendor. All data is processed and available for reporting within seconds.
Use cases
Parallel Tracking is the most versatile add-on for everyone using GA4 and an absolute must-have for anyone doing serious data work.
- GA360 replacement
- Avoid 1M event limit in BigQuery export
- Exclude bot traffic
- GDPR & HIPAA compliancy
- Avoid sampling
- Custom Connectors
- 3rd party data warehouses
Everything you need for enterprise-scale data movement
Move data from any source, in any format, into your data warehouse, data lake or any other destination. Our robust core is built for flexibility, security and scale.
- Extract & Load
- Database Replication
- Data Activation
- AI & Machine Learning
- Custom Connectors
- Analytics & BI
- Managed Services
What makes us different
Reflective Data's tools and services are trusted by some of the leading data teams.
- Hyper-personal approach to each client-relationship
- Super-robust core that can export data from any source
- Unparalleled dedication to data security and compliance
client story
"I've worked with hundreds of vendors but Reflective Data is something different. Their dedication to customer success is what sets them apart. Initially, we partnered with them to set up a few custom data pipelines. As usual, when the project involves some legacy platforms from our end, things will not always go smoothly."
"Reflective Data's team of exports were dedicated to resolving all issues, worked very closely with our team and ultimately, got us to where we can now fully trust the data that's landing in our data warehouses. Since then, we've used their platform even more and recommended them to several friends in the industry. Hands down one of the best teams I've worked with in the last 15 years."
Marc, Senior Marketing Manager, Invesco