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services / analytics & tracking

Tracking and analytics implemented right.

We implement analytics and build the event libraries that make your data consistent, reusable and trustworthy, across Google, Adobe and every major analytics platform.

✦ Ready for the AI era. Clean, well-defined events are the fuel for AI. We build tracking that agents and models can trust.

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implementationevent librariestools

trusted by data teams at

NextEra Energy Invesco Adorama Adlibris StubHub Educative camino/financial

✓ Enterprise-ready. Already trusted by multiple Fortune 100 companies.

implementation

From a blank page to production-grade tracking

Brand-new setups, migrations and targeted fixes. We have completed 1,000+ implementation projects and stay current with the latest technology.

  • Google Analytics 4, Adobe, Mixpanel, Heap, Amplitude and more
  • Server-side and client-side tracking
  • Tag management and data-layer implementation
  • Consent and privacy-aware measurement
  • Documentation and handover to your team

★ 1,000+ implementation projects completed.

implementation.md
✔ measurement plan agreed
✔ data layer implemented
✔ tags & server-side container live
✔ consent mode configured
✔ QA: 48/48 events validated
✔ documentation delivered

status: handed over

// illustrative

event libraries

One event library, every platform

We design and build reusable event libraries: a single, versioned definition of what you track, implemented consistently across web, app and server.

  • Event taxonomies and tracking plans your whole team can read
  • Reusable tagging libraries and data-layer helpers
  • Schema validation so bad events are caught early
  • Same events feeding analytics, ads and your warehouse
events/purchase.yml
event: purchase
version: 3
params:
  transaction_id: string, required
  value:          number, required
  currency:       string, required
  items:          array<item>
destinations: [ga4, bigquery, ads]

// illustrative

tools

Experts in everything Google, and the rest of the stack too

Google Analytics 4Google Tag ManagerServer-side GTMBigQueryAdobe AnalyticsMixpanelHeapAmplitudeGoogle Ads

specialisations

Go deeper by tool

ga4.md

Google Analytics 4

Implementation and audits for clean, trustworthy GA4 data.

learn more →

google-tag-manager.md

Google Tag Manager

Tidy containers, solid data layers and server-side tagging.

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bigquery.md

BigQuery

Set up, model and cost-optimise BigQuery for analytics.

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adobe-analytics.md

Adobe Analytics

Solution design, Web SDK and Customer Journey Analytics.

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mixpanel.md

Mixpanel

Event taxonomies, identity and clean Mixpanel setups.

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heap.md

Heap

Autocapture done right, with clear definitions.

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amplitude.md

Amplitude

Governed taxonomies and reliable product analytics.

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data-warehouse-build.md

Data warehouse build

A warehouse built for analytics, BI and AI.

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dbt-setup.md

dbt setup

Tested, documented dbt projects your team can maintain.

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how we work

From first call to running system

step-01

01 /

Discover

We learn your goals, stack and constraints.

step-02

02 /

Plan

Audit findings and a clear, prioritised plan.

step-03

03 /

Build

Implementation by engineers, reviewed with your team.

step-04

04 /

Run

Hand over, or keep us on to support it.

more services

Other ways we can help

data-infrastructure.md

Data infrastructure

Data pipelines, warehouses and the cloud computing underneath them.

PipelinesWarehouseGCPAWSAzure

learn more →
data-build.md

Data build & semantic layers

Trusted models and one definition of every metric, in dbt and MetricFlow, LookML, SQLMesh or Omni.

dbtMetricFlowLookMLSQLMeshOmni

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audits.md

Audits

Independent audits of your analytics setup, data infrastructure and experimentation.

AnalyticsInfrastructureExperimentation

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ab-testing.md

A/B testing & experimentation

From audits of advanced programs to feature flags and warehouse-native experimentation.

GrowthBookStatsigEppo

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ai.md

AI

Company brains, custom agent harnesses, team training and AI bots for your website.

AgentsTrainingWeb bots

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bi-reporting.md

BI & reporting

Any BI platform, including Looker. Dashboards people actually open.

LookerPower BITableau

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data-consulting.md

Data consulting

Tool selection, stack design and straight answers on what to build or buy.

StrategyTool selection

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managed-platform.md

Managed platform

We run the Reflective Data platform for you, end to end.

PipelinesBuildExplore

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client-story.txt

"I've worked with hundreds of vendors, and Reflective Data stands apart. Their dedication to customer success is unmatched. They stayed with our team through every legacy-platform surprise until we could fully trust the data landing in our warehouses. Hands down one of the best teams I've worked with in 15 years."

— Marc, Senior Marketing Manager, Invesco

get-started.sh

Tell us what you need. We'll scope it.

Pricing is tailored to your sources, volume and the parts of the platform you use. Get a quote or book a call with the team.

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