Analytics dictionary › Google Optimize

What is Google Optimize

Google Optimize is an A/B testing tool that seamlessly works with Google Tag Manager and Google Analytics.

Google Optimize
Google Optimize

There are two versions of Google Optimize: Free and Optimize 360.

The free version is a good opportunity for getting started with A/B testing. Before Optimize was launched, there was virtually no free tool that would allow running experiments on a large number of users/sessions.

Key Features

Google Optimize has a great list of features that allow testing all sorts of changes to any part of the website.

Google Integrations

  • Google AdWords
  • Google Analytics
  • Google BigQuery
  • Google Firebase

Experiment Types

  • A/B or A/B/n Tests
  • Multivariate Tests
  • Redirect Tests

Visual Editor

  • Easy WYSIWYG Editing
  • Helpful Diagnostics
  • Mobile Web Editor
  • Sophisticated Code Editing


  • Advanced Client-Side Signals
  • Analytics Audiences (Optimize 360 only)
  • URL
  • User Attributes


  • Experiment Summary
  • Improvement Overview
  • Objective Details
  • Optimize Reports in Analytics

Experiment Management

  • Activity Log
  • Experiment Preview
  • User Permissions

Useful Links

Last modified: April 27, 2020

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